Look around and you, even the ones with poor vision, will plainly see that we have become a crowd with two very specific (and rather detrimental) character traits – apathy and dependency. We simply don’t care about so many important principles and are scared to take a leap of faith when the safety net is not provided.

And then there is Revolt. This company is not afraid to take chances, to trust and support, to treat customers as one would treat his friends. And, if we see our clients as friends and members of our extended family, aren’t we right in thinking that it is a personal matter when a friend lets you down? What’s wrong with feeling hurt? Why should we adopt the “it’s business, it’s nothing personal” attitude when it was always personal from the beginning? Are we weak because we care and trust? I think not. I believe it’s a sign of strength and valor. So we go on fighting the societal stagnation and the prevailing status quo of complacency. We are victorious because one always knows what is right – it’s inside of us. All we need is a quick reflection to our actions – anyone can open that safe because the door is never locked, just closed.

An anecdotal real life situation that immediately comes to mind. I was having an email volley with a rather senior manager from MTV Networks in which I was asked why weren’t we an authorized Sony dealer. Well, I explained that while we distribute Sony products and acquire them from a dealer (our strategic partner), our core philosophy is independence and therefore precludes us from an engagement with a conglomerate that will essentially be able to control our every move. We do not like to be controlled. I mentioned the current state of society, how apathetic and dependent we have become. I told him how Revolt fights for the principles that made this country great, that “walmartization” of America destroys small businesses (the core of this country) en masse. I mentioned how at the beginning (the not so distant eighties) MTV itself was a trailblazer and fought the establishment only to be swallowed by and become a part of it. I encouraged him to support the very principles that made MTV widely popular. And do you know what he said – “Do you actually believe this crap”? Yes, my friends, I wholeheartedly do! And I feel sorry for him and people like him who extinguished the flame, who dowsed the fire, who lost the spark. Fight on!!